Content Marketing Strategy

We’ve all heard it: content is king. This has been marketing’s mantra for several years, but it’s only true if your content is backed by a solid strategy.

Content for content’s sake won’t help you attract and convert prospective customers. You need a content strategy that is focused on creating and distributing valuable, relevant, and consistent content that is aligned with your target audience.

An effective content marketing strategy is built on thorough research and is laser-focused on your customer’s needs. This is no small task, but it doesn’t have to be intimidating. If you’re not quite sure where to begin or are having difficulties gaining traction, I can help you develop a road map that puts your content marketing program on the right track.

Based on your needs, I conduct each of the following steps or I can work with your team on areas they need help with.

  • Create buyer personas for your ideal customers

  • Map the customer journey and identify the best content types and channels

  • Conduct a content audit and gap analysis

  • Determine target keywords

  • Create list of topics aligned with your buyer persona, customer journey, and content tilt

  • Create a style and tone guide

  • Develop a sustainable editorial process

  • Plan the editorial calendar (3-month, 6-month, 1-year)

Email Ashley
Want to learn how I can help you develop a content marketing program that attracts, nurtures, and converts leads?
Phone: 412.307.7077